First of all a disclaimer: although I recently visited Razer’s HQ in Singapore, I have no inside information on Razer R&D, and all information below is sourced from open sources.
So, what do we know?
It is a mobile device focused on gamers to be released tomorrow, Nov. 1. Razer’s CEO Min-Liang Tan never actually used a word “phone”, always referring to it as “Mobile Device”:
“One of the most hotly rumoured things about Razer is that we’re coming up with a mobile device. And I can say that we are coming up with a mobile device specifically geared toward gamers and entertainment”.
What can we expect?
Benchmark website GFXBench lists following specs:
- 4.7-inch touchscreen display with a
- screen resolution of 2,560 x 1,440 pixels
- Qualcomm Snapdragon 835 processor,
- 64GB of internal memory
- 8GB of system memory.
It is very likely to be integrated with Razer Synapse and Chroma. It is likely that the device will be used to promote/boost penetration of Razer’s zGold and zSilver. I would also expect the device to have ability to act as a streaming hub much like PS4 remote play or Steam Home Streaming.
Razer’s own apparel line is also likely to benefit from this extension.
Having a “yet-another-android” is certainly not the aim here (based on Razer’s focus and device specs). I believe Razer has a good chance in making up for a very limited (if any) margin by penetrating:
- Hardware management/update;
- Multiplayer interaction;
- Checkout solution upon game purchase (zVault);
- Mobile game market (most likely alternative to Google’s);
- Last, but not least, collection of gaming/geo/social patterns creates a value of its own.
Since my post 20 hours ago I’ve got an impressive response from my followers: