Future of travel - Dmitry Fedotov

Future of assisted travel

Being on a road as much as me, one starts to value little aids – noise cancellation headphones to have a perfect work environment in cabin, Google maps if the rental car has no navigation, TripIt, which keeps your tickets, hotel bookings and points in one place. I love travel. It gives me time to catch up with things and wrap my mind around topics without distractions. In this case it’s the future of travel industry.

All together I counted 19 apps that I actively use while traveling, which is a good sign that the market of travel aids is highly fragmented. Historically, especially in technology sector, developing markets with wide horizontal spread of application, are likely to consolidate.

Let’s run a non-fiction scenario, and indicate what we already have in hand.

On Broadway, New York, you tell ___  (insert here: Siri, Google Now…) “I need to be in Los Angeles by tomorrow 6 pm for dinner with my wife at Santa Monica.”


  1. Establish your location and time required to get to the airport (Check)
  2. Identify flight options (Check)
  3. Assess your commute routine (Check)
  4. Schedule your pickup for the airport (Check)
  5. Get yourself a good seat on the plane (Check)
  6. Book your usual car class with a vendor, using soon to be expired points (Check)
  7. Book a dinner for 2 at a place with cuisine of your preference (Check)
  8. Notify your wife on arrival (Check)

All of above are dots, which exist, and are just to be connected. To be added:

  1. Integration of your route plans from calendar to car navigation/public transport options/transfer provider.
  2. Automation of possible deviation scenarios (flight delays, traffic jams, accidents, habits to take a shower on arrival after a flight).

So how far are we really from saying “Make sure I get to meeting with Mike Cassidy in Johannesburg at 10 am next Tuesday”?