AI-Powered Analytics for TV Content

AI-Powered Analytics for TV Content

Parrot Analytics is using artificial intelligence and data mining to generate TV analytics and determine demand for television content. Self-described as “the world’s first real-time, cross-platform and country-specific rating system,” it’s engine tracks hundreds of billions data points.

An interesting instrument, if indeed accurate, for advertisers, broadcasters and over-the-top content providers (OTTs).

The way television content is consumed has changed over recent years, especially with the popularity of streaming portals such as Netflix and Hulu. This solution shows how monitoring audience can help commercially as well as creatively.
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