Dmitry Fedotov

The banking industry is vital to the UAE’s economic growth - around 8.2% of the GDP in 2022
and 13% of the non-oil sector domestic product (Haque, 2023; Kothari & Seetharaman, 2020).
Furthermore, the UAE is the most important financial hub for the Middle East and one of the
world’s leading financial centers. Recently, the UAE announced its plans to become a global
innovation center by establishing initiatives related to Artificial Intelligence (AI), blockchain, and
fintech. In… Show more

The banking industry is vital to the UAE’s economic growth - around 8.2% of the GDP in 2022
and 13% of the non-oil sector domestic product (Haque, 2023; Kothari & Seetharaman, 2020).
Furthermore, the UAE is the most important financial hub for the Middle East and one of the
world’s leading financial centers. Recently, the UAE announced its plans to become a global
innovation center by establishing initiatives related to Artificial Intelligence (AI), blockchain, and
fintech. In this direction, the UAE’s Central Bank announced in 2023 the launch of a program
to hasten digital transformation in the financial sector, encouraging initiatives ranging from
open finance to a new digital currency. Furthermore, the UAE Banks Federation (UBF) declared
that, over a period of time, the rate of digital banking services used through several banking
channels had increased by 100% by May 2023. The latter indicates the level of technology
adoption by financial services businesses and the customer’s trust in the safety and security of
digital services.
Enhancing the position of the UAE as a hub and benchmark of digital banking and financing
necessitates adopting comprehensive and sustainable digital transformation strategies. Digital
transformation is about more than digitalizing brick-and-mortar processes. Digital transformation
embeds a high level of complexity and uncertainty, engaging the entire organization in a
complete change management journey to create a distinct competitive advantage appealing
to a growing number of digitally savvy consumers. In this context, the College of Business and
Economics (United Arab Emirates University) led this project to explore the common challenges
banks and financial institutions face while undertaking digital transformation. More specifically,
the study investigates the benefits and challenges caused by AI, blockchain, fintech, cyber
security, and technology integration. Show less

Excited to share my experience as a researcher in a study on the status of Central Bank Digital Currencies (CBDC) within the BRICS nations (Brazil, Russia, India, China, South Africa).

In this research, we assessed the maturity of CBDC projects in BRICS countries and aimed to create a unified knowledge source about existing practices. Our efforts were directed towards understanding how each country is implementing their projects, who they are involving in them, and what objectives they… Show more

Excited to share my experience as a researcher in a study on the status of Central Bank Digital Currencies (CBDC) within the BRICS nations (Brazil, Russia, India, China, South Africa).

In this research, we assessed the maturity of CBDC projects in BRICS countries and aimed to create a unified knowledge source about existing practices. Our efforts were directed towards understanding how each country is implementing their projects, who they are involving in them, and what objectives they are targeting for CBDC deployment.

The desktop part of the research did not delve into the depths of legal regulation and law enforcement, technical implementation, and potential business models based on CBDC. However, these areas are promising for future research.

We conducted interviews with experts to provide a comprehensive overview of opinions on the subject. CBDC is a multifaceted topic for research, and its context will only continue to expand.

All the information for the desktop part of the study was gathered from public sources, and our data was limited to the time frame in which we conducted the research. This journey into the realm of digital currency has been immensely enlightening, and I look forward to the continued evolution of this field. #CBDC #BRICS #DigitalCurrency Show less

Review of the most common ways of authentication and vulnerabilities.

Current and future of mobile targeting in Marketing.

“Multichannel’s only focus is on conversion and ROI. Our algorithms crunch big data in real-time to improve your sales. Vanity figures like impressions don’t impact the bottom line enough. That’s why we offer a 30-day trial, proving our value,” explained Dmitry Fedotov, CEO and founder of Multichannel.

Adotas spoke exclusively with Fedotov to pick his brain about where the market is headed.

“The new edge of development in marketing is driven by efficiency; advertisers want to see… Show more

“Multichannel’s only focus is on conversion and ROI. Our algorithms crunch big data in real-time to improve your sales. Vanity figures like impressions don’t impact the bottom line enough. That’s why we offer a 30-day trial, proving our value,” explained Dmitry Fedotov, CEO and founder of Multichannel.

Adotas spoke exclusively with Fedotov to pick his brain about where the market is headed.

“The new edge of development in marketing is driven by efficiency; advertisers want to see exactly what they get for their marketing budget spent,” he said. “The demand for this was always in place, even in times of ‘Mad Men.’ Yet, the real ability to start becoming efficient aroused fairly recently, pretty much at the time when you lost the illusion of being anonymous online. But what personally fascinates me the most is that we are moving towards the climax of any marketing professional since the beginning of their days – the ability to reach out to the right customer at the right time with the right message.”

When asked about how artificial intelligence drives campaign management, Fedotov responded:

“If you hear terms like ‘Big Data,’ ‘ROI orientation’ and ‘Cross-platform analytics’ in the boardroom, you’re already there. Now, what these terms actually mean is quite simple: common practices for every business including developing a collection of information about customers, suppliers, competitors and partners. Current technology development processes this data and turns it into a variety of wonderful things: new customer groups, repeat orders, increased loyalty, decreased acquisition costs and even allots time to outline strategies for future company development. Automation does so by utilizing increasingly smart, self-learning and independent algorithms, which can predict patterns of customer behavior — their likes and dislikes and best (or most cost-efficient) ways to reach them. In a nutshell, it turns your data into profit.” Show less

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Value of human condition.
Keywords Russia, Cybernetics

A ministry of education approved book for banking students.